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Food & Drink: Take your hat off to Benito's tweet deal

Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.

McDonald's serves up 'one a day' fizzy drink for kids

McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five...The drink blends 60% fruit juice from grapes, apples and raspberries with natural sparkling water ...

Starbucks marketer Ian Cranna on changes at the coffee chain

for an extra shot will now shell out 14% less for their drink. The rationale, adds Cranna, is that ...

Medical body calls for Olympic ban on Coke and McDonald's

forbidding the use of celebrities and cartoon figures to promote unhealthy food and drink to children ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

million of us eat and drink fewer calories." However Charlie Powell, campaigns director for lobby group ...

Starbucks enters energy drinks market with green coffee

drink, showed the biggest rise in value of 11% to 224.8m, making it the fifth-most-popular UK brand in ...

ISBA Conference: President spotlights online behavioural ads debate

partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

alcoholic fermented fruit drink Quinn's, which launched on the back of a 6m marketing budget in 2006, but ...

Costa Coffee rolls out 'sharing' variants

consumers who want to share coffee. Costa's softbrew coffee uses a "pour-over" method the drink is ...

Costa overtakes McDonald's to become number three chain

Costa Coffee has overtaken McDonald's as the nation's third-biggest food and drink chain based on

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