Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
Ricard is looking to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled ...
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Search results for "Drink"
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Jobs | Agency Showcase | Ad creativeGuinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
ordering a drink in a noisy pub by selecting an image of how many pints of Guinness they wanted to order ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
re said the new product was filling a gap in the market, claiming that the drink would create a ...
Britvic J2O 'cats and dogs' by BBH
22 May 2012
drink that you can consume while others drink alcohol.
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
"Make mine milk" campaign to encourage consumers to drink low-fat milk.
High times for booming energy-drinks sector
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
50-calorie, lightly sparkling drink made with natural flavourings and B vitamins, is one such example ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five...The drink blends 60% fruit juice from grapes, apples and raspberries with natural sparkling water ...
Pepsi releases limited-edition Michael Jackson cans for global push
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
Jackson in 1983 for the 'New Generation' campaign, after which, the soft drink brand sponsored the 1988 ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
After years promoting bigger pack sizes as offering better value, it appears food and drink.... Through a series of experiments involving different-sized drink and snack options, the authors demonstrate ...
