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Guinness seeks agency for direct and digital business

24 May 2012 | by Sara Kimberley

ordering a drink in a noisy pub by selecting an image of how many pints of Guinness they wanted to order ...

Private View: Dave Trott and Sarah Golding

24 May 2012

loved by cool people, who drink Absolut Vodka (2). With a fresh and modern interpretation of Britain ...

Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.

On the Campaign Couch ... with JB

24 May 2012 | by Jeremy Bullmore

where you get stamps from. Q. My agency is developing a major campaign for an energy drink. We've ...

The Advocates - China bolsters Pernod Ricard's drinks cabinet

24 May 2012 | by John Tylee

appreciation of cognac. But, like any other consumer, he will choose a drink to match the mood, the occasion ...

Fighting the 'will of the web'

24 May 2012 | by Andrew Escott, Cohn & Wolfe

sometimes scant but the 'SMBDers' are strong. The food and drink sector is a high-profile example of this ...

Malibu launches VIP-themed Facebook app as part of summer style activity

23 May 2012 | by Sarah Shearman

Ricard is looking to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled ...

Britvic repositions J2O in brand overhaul

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O ...

Danone ramps up marketing for Evian and Volvic brands

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

re said the new product was filling a gap in the market, claiming that the drink would create a ...

Britvic J2O 'cats and dogs' by BBH

22 May 2012

drink that you can consume while others drink alcohol.

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