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Lending star power to your brand

e-commerce page on which consumers can buy it. "People like to emulate their heroes," Seiden says of the site ...

PR TECHNIQUE - STREAMING MEDIA: The long arm of streaming media - Streaming media is growing in popularity. Craig McGuire reports on its practicality in communicating with the media, employees and investors

the junket, reporters could simultaneously access plot summary, cast bios and related e-commerce ...

Weekly Web Watch - Old guard, meet New Economy: Toys ’R’ Us teams with Amazon

with the level of demand. This e-commerce thing turned out to be trickier than just building a Web ...

PR Play of the Week: Tiny muggles go wild about Harry

history, crowed Scholastic s president. Meanwhile, Amazon dubbed the event e-commerce history. That ...

Internet movie promo at a screen near you: The success of the site for the Blair Witch Project was supposed to usher in a new age of Web promotions for movies. Instead, Hollywood is still dipping its toes into the Internet waters. Claire Atkinson reviews

Insider and Fight Club, says movie sites are behind the curve because most are not e-commerce sites ...

NEWS IN BRIEF

on hunting and fishing. JMPR has also picked up Wrenchead.com, an online exchange and e-commerce ...

MEDIA: Yahoo! Internet Life covers the consumer interactive world - Ziff Davis’ Yahoo! Internet Life is one of the few consumer mags dedicated to the Internet. Claire Atkinson takes a look at the secrets of its success

eShopper, a Yahoo! Internet Life spin-off that covers e-commerce from a consumer perspective, which ...

CLIENT PROFILE: Dueling sites fight for bit of female attention Women.com and iVillage have been battling for female eyeballs and wallets for over five years now. With the consumer dot-com sector in a tizzy, who’s winning the PR war? Aimee Grove r

e-commerce companies dominated the headlines with glowing puff pieces celebrating the wonders of online...e-commerce companies dominated the headlines with glowing puff pieces celebrating the wonders of online ...

WEEKLY WEB WATCH: Amazon scores PR points from shift on ’one-click’ patent issue

a part of the e-commerce landscape that almost every major Web retailer now does them, but they ...

NEWS BRIEFS

platforms, and Springbow, an e-commerce consulting firm for small- to mid-sized businesses. ...

 

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