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Widespread press push helps Bluefly tout its new focus

In the cutthroat world of e-commerce, Bluefly.com had carved out a niche as an online clothing

ANALYSIS: WEEKLY WEB WATCH: Auto dealers must change their image to adapt to e-commerce

e-commerce sales chain. FordDirect.com is a joint venture between the manufacturer and members of its ...

Pierpont to help grocery store go online

grocery chain launch its e-commerce site....grocery chain launch its e-commerce site. San Antonio-based HEB chose Pierpont over Fleishman-Hillard ...

FitzGerald wins QVC account, and it is charged with attracting new e-users

independent known more for its work in b-to-b and so-called deep technology than with consumer e-commerce ...

CLIENT PROFILE: God, woman and pink Caddies at Mary Kay - Some call it a cult, others say it’s a ticket to financial independence. Opinions vary on Mary Kay, but its 600,000-strong sales force and pink Cadillacs have become American icons. Sherri

mails. Mary Kay s e-commerce site links buyers with local consultants. The company provides Web page ...

ANALYSIS: Profile - De Pinto takes Stoorza into the fast lane - In less than a year at the helm of Stoorza, Ziegaus & Metzger, Dave De Pinto has had his share of ups and downs. But he’s successfully leading the California public affairs shop

like e-commerce, telecom and medical technology while not abandoning the firm s roots. We remain an ...

NEWS IN BRIEF

corporate and e-commerce communications. NEW YORK: Concierge.com, a Web site for upscale ...

CLIENT PROFILE: Dueling sites fight for bit of female attention Women.com and iVillage have been battling for female eyeballs and wallets for over five years now. With the consumer dot-com sector in a tizzy, who’s winning the PR war? Aimee Grove r

e-commerce companies dominated the headlines with glowing puff pieces celebrating the wonders of online...e-commerce companies dominated the headlines with glowing puff pieces celebrating the wonders of online ...

NRW quietly wins Nordstrom .com

installed marketing VP, Nordstrom.com is also losing its top e-commerce executive, EVP and GM, Bob ...

WEEKLY WEB WATCH: Amazon scores PR points from shift on ’one-click’ patent issue

a part of the e-commerce landscape that almost every major Web retailer now does them, but they ...

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