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Microsoft campaign puts Burson on the defensive

28 Sep 2007 | by Aarti Shah

insurer Esure got an e-mail from a Burson director asking for support regarding competition in the ...

Tea Council changes tactics to target youth

16 Jul 2007 | by Randi Schmelzer

buzz, e-mail marketing, and American Idol . We used to have a shotgun approach to marketing tea ...

Time to merge online, offline efforts

21 May 2007 | by Michael Ferranti and Chris Rosica

purchaser is primed to visit BMW s Web site to drill down for information and be prompted to share e-mail ...

Today's marketing vanguards willingly accept a challenge

25 Sep 2006 | by Keith O'Brien

, which involved a fictitious credit on the film's marketing one-sheet, a murder mystery, and fake e-mail ...

Barr eyes Plan B launch

29 Aug 2006 | by Lisa LaMotta

contraception," said Carol Cox, VP for Barr's IR and corporate communications departments, in an e-mail. "We ...

Interview: Holly Sanders

17 Jul 2006

of getting an e-mail pitch and then having somebody say, "Did you get my pitch?" in a phone call. I ...

Denuo chief tackles marketing challenges at Syndicate

17 May 2006 | by Keith O'Brien

," Pahade said in February via in an e-mail. Launch clients included GM and Coca-Cola. ...

Localizing VNRs, approaching top-market radio, and more

15 May 2006 | by Lisa LaMotta

TV stations may need to interview them on short notice. "When you e-mail reporters to pitch the story ...

Avastin price issue complicates PR's role amid rising drug costs

27 Feb 2006 | by Beth Herskovits

via e-mail. "We believe there are many facets to the pricing story, one of which is the value of our ...

Boycotts of GLBT marketing don't deter diversity efforts

09 Jan 2006 | by Keith O'Brien

everyone who sends an e-mail or makes a phone call is a customer. "Companies now may take a closer look at ...

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