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Lower-cost PSA options, media training tips, more

08 Oct 2007 | by Irene Chang

importance. Another option is to send a recorded PSA either via e-mail or CDs through the regular mail, she ...

Influencer outlets thrive on cutting edge

24 Sep 2007 | by David Ward

e-mail blast or catalog, she says. Being visually appealing is very important. Andreas Herr ...

SPCA's Web-based contest attracts traffic to new site

18 Sep 2007 | by Danielle Lipp

had a tell-a-friend e-mail option, notes Stephanie Scroggs, SPCA director of communications. That ...

Latest toy recall spurs TIA outreach initiative

07 Sep 2007 | by Michael Bush

domes- tic toy sales, primarily via e-mail. We have been advising our members on a regular basis on ...

'Business 2.0' folds despite last-minute efforts

05 Sep 2007 | by Hamilton Nolan

reportedly precipitated by declining advertising sales of the past year. In an e-mail to employees, Time Inc ...

Diebold rebrands election products division

23 Aug 2007 | by Tonya Garcia

such tactics as direct mail. Last week, the company contacted existing customers via e-mail and ...

Hearst rolls out new mobile sites

21 Aug 2007 | by Hamilton Nolan

more and more, said Hearst mobile director Sophia Stuart in an e-mail response. We see the phone as ...

Karmaloop strengthens brand push

15 Aug 2007 | by Randi Schmelzer

industry tastemakers via e-mail, blogs, and social networks, said Sarah Cirkiel, CEO at New York-based ...

Second issue pivotal for 'Portfolio's' future

15 Aug 2007 | by Aarti Shah

professor at New York University, via e-mail. But they have separate leadership and seemingly contrasting ...

Spock hopes to give people what they are searching for

09 Aug 2007 | by Aarti Shah

people, she said via e-mail. IDEA: Spock.com s PR strategy has been to demonstrate the product to ...

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