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Back to basics

Email has been around too long for businesses using it as a marketing tool not to get it right. It...There cannot be too many excuses left for those companies that fail to pursue a proper email ...

Case Study - Littlewoods

email into its acquisition strategy. In the QPD, we have email as a flag and are finding that we can ...

DMA tracks mobile marketing's progress

, managing director of Response Mobile, warned: If you apply the same mentality they use in email and direct ...

Tangled in the net while shopping

a parcel of fresh meat from a farm. I telephoned. Apparently their email system was playing up: they ...

DM Method: Steps to... Creating lifecycle campaigns

A highly effective way of using email for marketing communications is to create timed and sequenced...Email marketers are facing a paradox: while customers are preferring to be communicated with ...

DM Method: Steps to... Avoiding emails that annoy people

Ill-conceived email can be a real turn-off for consumers and damage your brand's reputation, says...communications, there is a lot of poor email marketing activity that, far from engaging its target audience ...

A manager's view

preferring email rather than the telephone, some list managers are forgetting that it is good to talk. It is ...

Which list?

1,000. Selections: Geography, field of practice, telephone, email. RYANAIR This list includes the ...

DM Method: Steps to... Finding the best B2B data

will use the data for. Is it for a one-off mail, telephone or email campaign? Or will there be several ...

DM Method: Sponsor's statement: Integrating email into the mix is noeasy matter

Over the past decade email marketing has developed into one of the most effective communication...of email volume in the inbox require the creative to have both immediate and lasting impact. Delivery ...

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