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Philips turns to email to promote 'sensual massager'

an email campaign that communicates different messages to men and women. Taking the form of a ...

Promotional email for Martini banned by ASA

LONDON - An email promoting a Martini event has been banned by the Advertising Standards Authority...The email, headed: "Stay beautiful with Martini", advertised an event at a Pitcher and Piano bar ...

Hobbs appoints Lateral Group to build marketing database

marketing across the board, on and offline, spanning web, sales promotion, direct marketing and email." ...

AGENCY FOCUS: Digital creative directors, part 2

went a little something like this; alarm, feed baby, email, train, email, think, work, phone calls ...

'Godfather of spam' jailed for illegal email campaign

four years for a scam involving the sending of billions of illegal email ads a day....criminal offence to send large, commercial email messages with the source of the email hidden and using an ...

COMMENT - An inconvenient truth: postal strikes showed brands weren't digitally prepared

send an e-mail to my bank I was told it wasn't recognised as a secure means of communication. Surely ...

Interflora launches Facebook page to gather email data

LONDON - Interflora, the flower retail franchise, has stepped up its customer engagement strategy by launching a business page on Facebook.

Leading brands are 'destroying customer relationships online'

They are doing so by ignoring the basic marketing principles in their email communications. This ...

Watchdog bans Matalan email campaign

LONDON - The Advertising Standards Authority has banned an e-mail ad from the retailer Matalan...The e-mail stated: "Your home in the sun for just 22.49 a month - less than your holiday! And own ...

FEATURE - Direct Marketing: charting the route to integration

, which matches advertisers with agencies, says: 'A problem with email marketing is that, because it is so ...

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