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McDonald's takes CSR report digital

31 Oct 2008 | by Frank Washkuch

. The company is also promoting the study to employees through e-mail messages from CEO Jim Skinner and ...

Pepsi Bottling mixes first CSR report in messaging

10 Oct 2008 | by Nicole Zerillo

to redress the lack of awareness about its efforts. Press materials and e-mail notifications to ...

Webcast brings chocolate-tasting event to reporters

01 Oct 2007 | by Hamilton Nolan

, via e-mail. It s helped us connect with media and build relationships with them in a way that has ...

Bottled water industry efforts counter criticism

06 Aug 2007 | by Michael Bush

Aquafina is not the same as tap water. We start with water from public sources, DeCecco said, via e-mail ...

Red Lobster's rebranding campaign touts freshness

27 Jul 2007 | by Tonya Garcia

via e-mail and the Chef s Blog. Also on the site is the American Seafood Adventure, recipes inspired ...

Cocktails by Jenn positions its drinks as party accessory

19 Jul 2007 | by Irene Chang

promotion of Club Jenn, in conjunction with e-mail blasts to partners and databases, street teams, and ...

Tea Council changes tactics to target youth

16 Jul 2007 | by Randi Schmelzer

buzz, e-mail marketing, and American Idol . We used to have a shotgun approach to marketing tea ...

McDonald's enlists six moms for CGM campaign

13 Jun 2007 | by Michael Bush

opportunity to join our online... community where consumers can [receive] updates and e-mail alerts about new ...

Unilever launches outreach campaign to Hispanic community

29 May 2007 | by Tonya Garcia

Santoro, Unilever US senior brand manager of multicultural marketing, via email. The idea is to offer ...

Coffee brands go gourmet

04 Apr 2007 | by Tonya Garcia

s Premium Roast Coffee and breakfast, in an email. Additional factors like convenience and value ...

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