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Brand builder: BrewDog

years ago, by publishing a few good songs and then allowing the concept to be nicked by EMI. THE ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

marketing CMB, HSBC, Timothy Ryan, senior vice-president marketing, EMI Music, Jim Slater, marketing ...

An equitable balance

) EMI when he bought it, provide ammunition for detractors. The PE model, its critics argue, which ...

And in the real world... Credit Suisse, GM, Tate & Lyle, Heineken and more

into EMI for the second time in six months, after the company missed banking covenant targets. Source ...

EMI releases CD of music from Guinness commercials

LONDON - EMI Music and Diageo Ireland have teamed up as part of a move to develop global...Brewery, EMI Music and the Guinness owner are releasing Guinness 250 - Music from the TV ads, a ...

The week in Marketing: 1 October 2008

, which brings together free online music from EMI Music, Sony BMG, Universal Music Group, Warner Music ...

McDonald's and Toyota among first sponsors of MySpace Music

's Personal Music Player every Tuesday for a year. MySpace finalised deals with EMI Music in the US late ...

Girls Aloud and Sugababes to promote Happy Meals

Ric Salmon, a former EMI A R executive who now helps artists find alternative ways to market and ...

Making sure bands fit the brands

study: Starbucks/Paul McCartney Guy Hands, chief executive of struggling record label EMI, recently ...

YouTube TV to lure big brands

Universal Pictures, NBC and EMI. The strategy will allow YouTube users to capitalise on the demand for ...

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