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Think BR: Targeted TV - advertisers' nirvana

rigorous analyses of the IPA Effectiveness Awards Databank, Les Binet and Peter Field have proven beyond ...

Can advertising win over the public?

can evidence the business case in 30-plus years of the advertising Effectiveness Awards. We can ...

Out and About 3 November

in on the IPA Effectiveness Awards and attends the Channel 4 Sales Upfronts.

PPA appoints James Papworth as marketing director

Effectiveness Awards programme and was an active member of PPA's marketing groups. Barry McIlheney, chief ...

O2 plans Near Field Communication launches in 2011

expected in the New Year. O2 won the IPA's best media award at its Effectiveness Awards in November ...

August Media sweeps board at APA Customer Publishing Awards

's formerly separate Effectiveness Awards and Creative Awards. The full list of winners can be found at the ...

Media Bitch's Diary 05 November

the thirtieth anniversary of the IPA Effectiveness Awards at the Park Lane Hilton. Representing the ...

Orange brand under spotlight at IPA Effectiveness evening

winners of the IPA Effectiveness Awards, which are now in their 30th year. WCRS won Gold at the awards ...

Think BR: COI spend has saved lives and money

from 39 COI IPA Effectiveness Awards cases and puts forward tangible evidence proving public sector ...

Think BR: Stop saving clients money

, as determined by The Gunn Report, with their business performance in terms of the IPA Effectiveness ...

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