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RBS to increase magazine spend

named the 'Best financial magazine of the year' at the APA Effectiveness Awards last week. ...

The Week in Marketing: 2 December 2008

drives in selected bars and pubs. IPA widens entries This year's IPA Effectiveness Awards have opened ...

Brand Immortality - the authors review their new book

Effectiveness Awards. The learning from it is that brand behaviour needs to adapt quite profoundly to the ...

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

's IPA Effectiveness Awards.

Let's roast the turkeys: Celebrating advertising effectiveness is vital, but so is auditing advertising ineffectiveness

Effectiveness Awards that will need to be addressed....Effectiveness Awards that will need to be addressed. Nevertheless, IPA president Moray MacLennan was surely on ...

Editor's comment: COI should be proud not loud

Effectiveness Awards, detailed in this week's issue and on marketingmagazine.co.uk, have set the benchmark for

Marketing Report: Customer publishing - The vital statistics

of digital from Emap, and with three APA Effectiveness Awards under the agency's belt, 2008 looks to ...

Agency of the Year 2007: Customer Publishing Agency of the Year - Best of the rest

Hayward, and two APA Effectiveness Awards. But it was not just the big names in customer publishing that ...

Agency of the Year 2007: Digital Agency of the Year - Dare

number of effectiveness awards for its work for clients including the AA and Sony Ericsson. Despite a ...

Agency of the Year 2007: Design Agency of the Year - Landor

's creativity has been recognised elsewhere. It notched up two DBA Design Effectiveness Awards for its work on ...

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