08 Jul 2011
| by Noelle McElhatton
advertising, with more effectiveness awards'.
'The organisers are on a journey, but there is a long way to ...
16 Nov 2007
AQUA OPTIMA
Title: How crystal clear thinking stopped a drought
Client: Strix
Agency: BJL Group
Authors: Karen Staniland, Ian Mitchell, Thomas Hill, BJL Group; Mark
Finnie, Strix
Contributing authors: Trevor Lorains, BJL Group; Marcus Leigh, BJL Group
Media used: TV
In a nutshell: Aqua Optima's...
03 Nov 2006
Campaign title: Cleaner Close
Client: Procter Gamble
Agency: Leo Burnett
Authors: Becky Barry, Gurdeep Puri and Mike Treharne, Leo Burnett
Contributing Author: Maggie Merklin, Analytic Partners
Media used: TV, print, outdoor, interactive, PR, radio, press
IN A NUTSHELL: Using the power of...
03 Nov 2006
Campaign title: 99 Stains
Client: Unilever
Agency: Bartle Bogle Hegarty
Author: Ben Jenkins, Bartle Bogle Hegarty
Contributing Author: Gabriel Predescu, Unilever PLC
Media used: TV, outdoor, PR, ambient
IN A NUTSHELL: How bringing powder to the people turned Dero into a
popular local brand...
02 Dec 2005
SILENTNIGHT
Campaign: My first bed
Client: Silentnight
Agency: Feather Brooksbank
Principal author: Gary Wise
Media used: TV, print, cinema, ambient, press
CASE SUMMARY The strategy's real success was the way the media engaged Silentnight's
core audience of parents and children to excite and intrigue...
02 Dec 2005
BAKERS COMPLETE DRY DOG FOOD
Campaign: Ten years of success is more than just a shaggy dog story
Client: Nestle Purina Petcare
Agency: Burkitt DDB
Principal author: Susan Poole
With contribution from: David Bassett, DDB Matrix
Media used: TV, cinema
CASE SUMMARY The Bakers campaign is a long-term...
02 Dec 2005
| by Kate Nicholson
paper by Burkitt DDB were jointly given the Grand
Prix at the first IPA Effectiveness Awards for small ...
24 Jun 2005
IPA Effectiveness Awards were created, but only the second year that the awards have been running in ...
25 Feb 2005
Effectiveness Awards and the agency won a gold at the IPA's Excellence in Continuous Professional Development ...
25 Feb 2005
, with a silver gong at the IPA Effectiveness Awards.
It won incremental business from existing ...