The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
drives in selected bars and pubs. IPA widens entries This year's IPA Effectiveness Awards have opened ...
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Search results for "Effectiveness Awards"
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Jobs | Agency Showcase | Ad creativeAnnual: Advertiser of the Year - Transport for London
12 Dec 2008
category and is shortlisted for a Cyber Lion. November: Cabwise wins bronze at the IPA Effectiveness ...
Does quantity equal quality in DM gongs?
28 Nov 2008 | by Lucy Fisher
. The Institute of Practitioners in Advertising's Effectiveness Awards, which have been running for more ...
IPA Effectiveness Awards 2007: Bronze Awards - Historic Scotland
16 Nov 2007
HISTORIC SCOTLAND Title: Blasts from the past - bringing history to life for Historic Scotland Client: Historic Scotland Agency: The Union Advertising Agency Author: Pauline Lamb, The Union Advertising Agency Contributing author: Giles Moffatt, The Union Advertising Agency Media used: TV, radio,...
IPA Effectiveness Awards 2006: Silver Award - Travelocity.co.uk
03 Nov 2006
Campaign title: Hello world, hello sales Client: Travelocity.co.uk Agency: Miles Calcraft Briginshaw Duffy Authors: Dominic Hall and Andy Nairn, Miles Calcraft Briginshaw Duffy Media used: TV, print, outdoor, interactive, PR, radio, ambient, viral, press IN A NUTSHELL: The campaign had an...
IPA Effectiveness Awards 2006: Silver Award - Virgin Trains
03 Nov 2006
Campaign title: The return of the train Client: Virgin Trains Agencies RKCR/Y R; Manning Gottlieb OMD Authors: Lucy Howard, RKCR/Y R; Claire Marker, Manning Gottlieb OMD Contributing Authors: David Bratt, Jack Bowley and Sally Dickerson, Manning Gottlieb OMD; Steve Perry, Virgin Trains Media used:...
IPA Effectiveness Awards 2005: Silver Award - Hidden Treasures of Cumbria
02 Dec 2005
HIDDEN TREASURERS OF CUMBRIA Campaign: Hidden Treasures of Cumbria Client: Cumbria Tourist Board Agency: Alcazar Principal authors: Annett Pecher, Lesley Deer Media Print, interactive, direct mail, press CASE SUMMARY Cumbria is home to one of Britain's most popular tourism destinations - the Lake...
IPA Effectiveness Awards 2005: Bronze Award - Arriva Buses
02 Dec 2005
ARRIVA BUSES Campaign: Going your way Client: Arriva plc Agency: Cogent Elliott Principal authors: Mike Rayner, Nicola Simpson Media used: Print, outdoor, radio, cinema, press CASE SUMMARY The aim of this campaign was simple: increase the number of passengers for Arriva, the bus operator, in the...
