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Think BR: Targeted TV - advertisers' nirvana

rigorous analyses of the IPA Effectiveness Awards Databank, Les Binet and Peter Field have proven beyond ...

Agency of the Year: Bartle Bogle Hegarty

the year at the APG Awards and agency of the year at the IPA Effectiveness Awards. Lots of talented ...

Can advertising win over the public?

can evidence the business case in 30-plus years of the advertising Effectiveness Awards. We can ...

Hotline: IPA'S 2012 Effectiveness Awards launch

The IPA is launching its 2012 Effectiveness Awards today (24 November). The awards are open to

Out and About 3 November

in on the IPA Effectiveness Awards and attends the Channel 4 Sales Upfronts.

Claire Beale: Adland should applaud the marketing heroes

, buying great advertising is only one very visible route to herodom. At this week's IPA Effectiveness ...

Lowe SSP3 and AMV scoop top gongs at IPA Awards

Lowe's Colombia-based advertising agency SSP3 won the Grand Prix at the IPA Effectiveness Awards...deservedly proud of their fantastic achievements." IPA Effectiveness Awards winners ...

Claire Beale: Risk-taking is essential to creative excellence

campaigns that will no doubt be notching up effectiveness awards in short order, too. But it would have ...

Draftfcb poaches Saatchi & Saatchi creative director Rob Nielsen

festivals including Cannes, D AD, IPA Effectiveness Awards and Eurobest and I know he's going to bring this ...

PPA appoints James Papworth as marketing director

Effectiveness Awards programme and was an active member of PPA's marketing groups. Barry McIlheney, chief ...

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