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Mobile Marketing: Hard Rock marks Elvis' anniversary by hitting the road

16 May 2005 | by Alex Garinger

Elvis Presley's recording of "That's All Right" has long been regarded as the birth of rock 'n ...

Memphis plays up role in Elvis' debut to attract tourists

13 Sep 2004 | by Anita Chabria

In 1954, Elvis Presley recorded "That's All Right" at Sun Studios in Memphis, an event that many...International to help create a campaign that not only celebrated Elvis' debut, but generated excitement about ...

 

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