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Inside the Mix

audiences through a b-to-b and b-to-c push. Living in New York with a family in England and a fair few ...

Inside the Mix

parties, dinner tables, and pubs all across England. Was the ad good? No, it was dreadful - poor acting ...

HOLMES REPORT: LIP's rise shows that advertising is inferior to PR at building relationships with consumers

Research Center in England, written by Robert Heath of The Value Creation Company. LIP draws on studies ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

involved on a project basis with football before, last year's sponsorship deal with the England team gave ...

Celeb-driven ads generate more news

newspaper stories about former England football captain Gary Lineker in drag, and the recruitment of Danish ...

Rowland gets 'stuck' with Teflon's global PR account

Teflon s Leicester division in the north of England. Our role in London is to develop template plans ...

KPC enters UK market with a bang: merges with CGT, buys stake in CiB

ST. LOUIS: Kupper Parker Communications (KPC) is expanding into England with two acquisitions....ST. LOUIS: Kupper Parker Communications (KPC) is expanding into England with two acquisitions ...

Lucozade turns to RED for Sport drink accessibility

support for Lucozade Sport's sponsorship rights, including the FA Premier League, England Rugby Football ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

campaign, timed to coincide with the launch of new flood warning codes throughout England and Wales. These ...

OPINION: The Big Question - In a world of soccer superstars, how do you make a rugby Beckham? Hill and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a-side oval ball game among 15 to 24-year-olds

most obvious candidate at present is young England star Jonny Wilkinson. The difference between the ...

 

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