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Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.

Power 100: 100 to 50

optician's record of using humour in its marketing. A campaign launched just after England's World Cup exit ...

Weight Watchers heads up BR app chart

. The rollout of London radio station Capital FM to much of England is likely driving interest in its ...

AG Barr profits bolstered by exotic fruit drink Rubicon

marketing campaign for the drink, mostly focused on the north of England. Sales of the Rubicon range rose ...

Which? illustrates testing rigour with dirty dog ad

, which introduces the strapline "Which? works for you", launched yesterday across central England and ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Touch Studios, London Brief To produce an image that promotes VIP days at England's 6 Nations Rugby ...

Marketing's Power 100

England football team, Carlsberg is running its biggest-ever World Cup campaign, called 'Team talk', to ...

Seven Squared sets up B2B unit

England manager Fabio Capello. The magazine is sent to all LMA members across the country, as well as ...

BR's full coverage of the downturn and the US newspaper industry

online content at the New England paper. by Staff, Brand Republic 10-Aug-09, Analyst predicts mild ...

Underwear showdown as Beckham takes on Armani

which Ronaldo has emulated Beckham, having replaced the former England captain at Manchester United when ...

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