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professionally for England juggernaut Manchester United) are becoming stars on this side of the pond. When ...

Heineken enlists MS&L as it debuts new beer offering

American launch. Gary Stibel, CEO of The New England Consulting Group, noted that Heineken has run into ...

Product Launch: Keurig gives media taste of its coffee-brewer superiority

market, partnering with New England Bride to be featured in its bridal shows and on its website ...

Inside the Mix

parties, dinner tables, and pubs all across England. Was the ad good? No, it was dreadful - poor acting ...

Formula to help Newcastle step up outreach for beer

SAN DIEGO: In a bid to better explain its product to consumers, England's Newcastle Brown Ale has

CAMPAIGNS: Inviting approach helps Amstel Intl. kick up awareness

a season-long elimination tournament that sees the best soccer teams from England to Russia fight ...

Sole PR pro faces Twinkies crisis alone

KANSAS CITY, MO: As a strike by 1,400 New England Teamsters rages on, the Interstate Bakeries Corp...KANSAS CITY, MO: As a strike by 1,400 New England Teamsters rages on, the Interstate Bakeries ...

 

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