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Unilever partners with News Corp and Viacom for digital content

promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build the ...

Microsoft prepares MSN UK 'Best of now' campaign

be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment and ...

Shopping for brands

entertainment industry, ahead of film and music. Good examples include Weetabix, which created an iPhone/iPad ...

Carlsberg 'fan academy' by Fold7

, entertainment and other sports and encouraged to go that extra mile to "give their all for England". It was ...

Pepsi launches 'crowd surfing' football game for Xbox Live

recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment...campaign , with strategy to align itself closely with the entertainment industry, under the strapline "live ...

Google showcases professional YouTube content

integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got

Youth and social media

, entertainment, combating boredom and identity shaping. However, with Facebook moving into the mainstream ...

Sainsbury's enters music download market

download service to improve its online entertainment offering....The new service will be hosted on a Sainsbury s entertainment website and provides customers ...

Facebook to broadcast more sport through Perform deal

become an entertainment channel, showing content from BBC Worldwide, Channel 4 and Warner Bros ...

Netflix widens distribution to Sony Entertainment Network

Sony has partnered with Netflix to add the online film-streaming service to its Entertainment

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