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Serta launches Counting Sheep for the Cure essay contest

. Serta s agency, Ketchum, is targeting media outreach at national daily newspapers, entertainment ...

Hollywood turns a deeper shade of green

Home Entertainment. Scheduled for an October 9 release, the DVD includes eco-friendly extras such as ...

Schake helps Live Earth occupy center stage

the challenge. When entertainment and politics come together: that s what we do, she says. We ...

Celebs supporting charities only a good move if authentic

, director of celebrity services for Matter, an Edelman entertainment company. But it can be a bad PR move if ...

Ringling Bros. outreach adds life to circus

and affordable entertainment option for everyone, regardless of age, race, or language. But Ringling ...

Globetrotters seek AOR for mainstream return

, said CEO Kurt Schneider, who left his role as EVP of marketing at World Wrestling Entertainment to join ...

Amplify nets task for USA Field Hockey

Entertainment as its AOR in the run-up to the Summer Olympics next year in Beijing.

The global perspective

(IT, industry, entertainment, channel). Huttl (WE): Definitely strategic consulting, as more ...

Sci Fi contest promotes energy-efficient homes

environment. This campaign is a great way for us to go beyond merely being an entertainment brand to doing ...

A genuine connection

marketing at Verizon, says entertainment is the perfect hook for the company because of its influence in the ...

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