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Targeted online communities reach multicultural groups

careers, lifestyle, and entertainment options that are relevant to the specific target group. Leslie ...

Dyed fountains highlight Showtime's 'Dexter' effort

story lines. The network also distributed advance copies of the first four episodes to entertainment ...

Festival's media outreach efforts draw sell-out crowd

African-American television and radio and magazines, including arts and entertainment critics, children and family ...

Crafting a diverse message for radio

, explains Roxanna Lissa, president and founder of RL. While news and issues are important, entertainment ...

Caesars stands out amid 7/7/07 wedding frenzy

taking place that day. One of eight Las Vegas properties operating under Harrah s Entertainment, Caesars ...

Reaching Latinos, targeted newswire services, and more

, in a recent D S Simon Productions survey, cited healthcare, entertainment, personal finance, and ...

A genuine connection

marketing at Verizon, says entertainment is the perfect hook for the company because of its influence in the ...

ATC rebrands, opens offices

consumer category leaders in the sports, entertainment, and lifestyle spaces. Since 2004, it has cut about ...

Behind the scenes of a powerhouse

feels like a movie was being released, says one entertainment publicist, who asked not to be identified ...

Choosing an event venue, speechwriting tips, more

entertainment brand, while a city park might be better for a new, environmentally sensitive product. Remember ...

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