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Unilever partners with News Corp and Viacom for digital content

promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build the ...

Marc Pritchard interview: How P&G 'cracked' social ROI

providing education, entertainment, information, ways in which people can connect with each other. We re ...

P&G Marc Pritchard: The full WACL speech

the planet will soon have transparent, always-on information, education, and even entertainment ...

Getting behind the IAB figures: Media experts on the rise of mobile

fuelling growth , supplementing spend from Entertainment Media, Telecoms and Finance sectors. For Claire ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23.2 ...

Bourjois taps into London Fashion Week

The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

's instagram campaign Media Entertainment Adam Eve, the launch of Pottermore.com ...

Unilever's Weed talks media connectivity and consumer behaviour

Worldwide, designed to explore the convergence of advertising, technology and entertainment. Launched at ...

The most irritating ads of 2011

price-comparison sites are perceived as riling, but argues that the meerkat ads bring entertainment and creativity ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

BAD CONTENT' Syco Entertainment, which manages TV assets such as The X Factor, urged brands to ...

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