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Xbox, ASA team up on anti-smoking campaign

29 Aug 2008 | by Kimberly Maul

The game console partnered with ASA Entertainment, an event-planning group that hosts the action ...

Serta launches Counting Sheep for the Cure essay contest

23 Oct 2007 | by Ted McKenna

. Serta s agency, Ketchum, is targeting media outreach at national daily newspapers, entertainment ...

Optimizing SMTs, selecting a Mat release service, more

15 Oct 2007 | by Irene Chang

spokesperson and stick to health, entertainment, topical issues, and nonprofits. Topics related to special ...

Wrigley exercises Extra tie-in to promote fitness

17 Sep 2007 | by Randi Schmelzer

participants, Wrigley s worked with Matter - the entertainment arm of its AOR, Edelman - to integrate Extra gum ...

Ocean City's issues-based effort catches DC interest

04 Sep 2007 | by Michael Bush

boardwalk, restaurants, and family-friendly entertainment would not get the coverage the department wanted ...

My giant leap

27 Aug 2007 | by Tanya Lewis

the entertainment editor of her college newspaper, the George Street Observer . However, the section ...

Health-club based initiatives are working out for marketers

19 Jul 2007 | by Irene Chang

categories, such as health and wellness, tech, entertainment, and travel, gym-goers are valuable consumers ...

Lehane's work on 'Sicko' reaches a broad audience

16 Jul 2007 | by Marc Longpre

the work is unique from a film perspective in that it s covered by both the entertainment press ...

The global perspective

02 Jul 2007 | by Erica Iacono

(IT, industry, entertainment, channel). Huttl (WE): Definitely strategic consulting, as more ...

Michael Moore is funny

27 Jun 2007 | by Jeffrey M. Sandman and Fred Bratman

biggest public relations mistake: they took Moore s entertainment seriously. Unintentionally, they ...

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