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Integration: Peace has broken out

during our Power Lunch Europe programme and were promoted across other media by Zurich's agencies. For ...

Dockers Europe

Dockers Europe, the Levi-Strauss-owned trousers brand, is launching a pan-European press campaign...Dockers Europe, the Levi-Strauss-owned trousers brand, is launching a pan-European press ...

Europe - Introduction

included Central Europe for the first time - a region that shows great potential for advertisers as its ...

Eastern Europe: Europe's advertising hotspots

Where are the fastest-growing ad markets in the world? Eastern Europe now outpaces Latin America...like Eastern Europe is now more than just a stag weekend destination. "It's a land of opportunities ...

Integration: Brand partnerships

a comprehensive reach across Europe, which could emotionally engage a diverse audience of hip adults ...

Warning: there really is no such thing as a free lunch

specific business questions. Roger Sant is vice-president of Maritz Research Europe. Twitter ...

Retargeting - it's time to get personal with your customers

Attention spans are shrinking. As millions of websites soon become billions, it becomes more and more difficult to hold the interests of online shoppers. Increasing competition has resulted in consumers visiting multiple sites before purchasing, not because the initial product was inferior, but because...

Imagination Europe: Transforming Businesses through Creativity

Imagination Europe (From Campaign's "What Next in integration" supplement, December 2010) ...

PRIVATE VIEW: Andrew Cracknell, Bates Europe

You know how when we say of a new ad "I don't get it" we usually mean "I get it only too well, it's brilliant, it's going to win all sorts of awards - I hate it"? Well, I've got two problems with the new Skoda campaign, and one is I really don't get it.

Southern Europe: Southern Europe warms up

With a difficult 2003 now over, the media scene in southern Europe is getting stronger. What will...so-called "Gasparri law", arguably the most controversial media event in Europe in 2003, may start to impact ...

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