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Mindshare retains Unilever media buying in the US

account in the UK, Western Europe and the Nordics, in addition to the US. Omnicom's PHD network handles ...

Apple cements most valuable brand status as UK's giants slide

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

) - Group president, P G Europe, Officer, P G Company (2001-2006) - Chief financial officer, Nestle ...

Sector Insight: soap, bath and shower

). Avon. Slowdown in America, Europe and Asia Pacific resulted in Q4 loss and a 3% fall in the number of ...

When social media turns bad: dealing with negative comments

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

game', Philip Gladman, Diageo white spirits marketing director for Western Europe, described the ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

president of Western Europe, and Paris Kafantaris, marketing vice-president of Western Europe. ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

, Coca-Cola UK (1999-2005) - Division marketing director, Coca-Cola North- west Europe (2005-2007 ...

Brand Manager of the Week: Lisa Harrison

VMS brand manager, PharmaCare Europe

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

Sonia Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of ...

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