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Chelsea preseason soccer tour taps into US market

of Europe's biggest clubs identified America as a potential blockbuster market.

Leisure sports catching lifestyle appeal

Spacey, but she notes the lack of high-profile, US-born players. "The sport is real big in Europe, Asia ...

Markets of tomorrow

year, for example, expanded into Eastern Europe, opening offices in Poland, Croatia, and Bosnia and ...

Shell, Audi partner on PR to rev up diesel's reputation

, with advertising highlighting the car and Audi's diesel lineup. While diesel is common in Europe ...

BASF enlists NBA's Andree for its new chief comms post

Bulls in 1983. He played for professional teams in both Europe and Japan before holding senior-level PR ...

Interview: A.J. Daulerio

thing right now in the US. But in Europe, I think gambling is just becoming part of the public ...

CAMPAIGNS: Inviting approach helps Amstel Intl. kick up awareness

60,000 fans lucky enough to have tickets wind up watching the match, across Europe and as far away as ...

CAMPAIGNS: MLS enlists its fans and players to kick off Iraqi Aid project

American GIs racing across Western Europe in World War II made countless friends for the US by ...

CAMPAIGNS: Media Relations - Chess sets sights on Olympic status

the international community on their side. Especially in Europe and China, it's more of a sport, says ...

Beijing's 'social change' message wins over IOC

Europe's youngest population, which could benefit from the Olympics. But in the end, the IOC was ...

 

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