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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

looking at the world and saying "Thanks very much",' he says. While Europe and the US have not been immune ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

07 Dec 2011 | by Rachel Barnes

of Europe and the US,' said Yueh. China's strategy, she explained, was to shift away from exports ...

Is there a silver lining for brands in the fallout from the euro crisis?

06 Dec 2011 | by Noelle McElhatton

of Europe, you are probably drawing up contingency plans, preparing for the worst....Small wonder. For those brands with interests in Europe, it is hard to overstate the potential ...

Taco Bell supports third store opening with tongue-in-cheek outdoor ads

16 Nov 2011 | by John Reynolds

Dawson, general manager, TacoBell UK Europe, said the brand wanted to "target city locations around the ...

Trading places: this week's people moves

19 Aug 2011 | by Staff

McDonald 's in Europe, has quit the company to become chief executive of Pizza Express . Easterbrook will ...

Easterbrook quits McDonald's for Pizza Express

17 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

Steve Easterbrook, president of McDonald's in Europe, has quit the company to become chief...McDonald's Europe in November last year , overseeing the operations of more than 6,800 McDonald's outlets ...

McDonald's to sell certified sustainable fish

20 Jun 2011 | by John Reynolds

Europe. It is unclear whether the initiative will be supported with marketing. The move marks the ...

Trading places: this week's people moves

10 Jun 2011 | by Ben Bold

director for Europe, Middle East and Africa. ( Campaign ) James Sanderson , the former president of ...

Starbucks announces UK contactless payment trial

24 May 2011 | by John Reynolds

The coffee-shop chain has signed a deal with Barclaycard, in partnership with Visa Europe ...

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