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Think BR: Launching Newsworks

of the role newsbrands play in landmark national events. But that is another story ... Rufus ...

Think BR: Making the most of Euro 2012 sponsorship

around these high profile events, brands have to achieve two critical things : Brands have to ...

Think BR: Weird web culture is bigger than cheap LOLs

work, why they work, and where it's all going'. Four years and several events later, ROFLCon III ...

Think BR: Online finance in the age of data

matter of mathematics to start determining what activities signal what events, and that s invaluable ...

Think BR: Publishing's multi-platform future

events. So, it s still about publishing but today, particularly at the Hilton London Metropole, it s ...

Think BR: Local press must stay local to preserve its future

with 18 dailies, 230 weeklies and 223 local websites plus glossy monthlies, events and jobs to its ...

Youth and social media

friends. Events, status updates and news are like addictions. The internet - especially via mobile ...

Think BR: There's more to live-event sponsorship than music festivals

consideration to more alternative events. It isn t just music festivals that have been rising in popularity ...

Think BR: How can brands harness the power of NFC?

prototypes were developed. This included an app that linked directly to activity at concerts and events ...

Direct marketing budgets revised down

. Nicola Mendelsohn, the IPA president, said: "There is no doubt that key events such as the London 2012 ...

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