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ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future

, patients are often on hand at company events and conferences to meet with everyone from the media to the ...

CAMPAIGNS: CDC's VERB fosters a more active role for kids

, marketing, and PR in seven languages. And the various agencies also used a combination of events ...

CAMPAIGNS: CAAF's Halloween bash gets a boost from Arnold's buzz

and most anticipated social events on the Southern California calendar. Strategy "Our main ...

ORGANIZATION CASE STUDY: Komen uses business savvy in breast-cancer fight

, recalls covering one of the group's first events as a reporter. "My editor and I had to sit down and ...

ANALYSIS: Dose of PR needed to soften effect of SARS on business

, this was worse than the impact of September 11." Several events and meetings have been cancelled, and ...

CORPORATE CASE STUDY: Cardinal Health looks to tell its tale after long silence

Verbraska Director of global branding Anne Bouchenoire Director of events planning Betty ...

Former Bruins star taps WSW to head PR for foundation

Boston Bruins star, and promote fundraising events. Most immediately, the team will draw attention to a ...

WHO looks to raise support for solving Africa's meningitis problem

off with events to raise awareness of the new strain, W135, in Burkina Faso. There was an outbreak of ...

MEDIA ROUNDUP: Mental health: Media's grasp of mental health is slow to develop

comment on the state of mind of children, their reactions to violent events, how parents should talk to ...

Pharma PR heads to gather at debut PRWeek congress

" under "Events." ...

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