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Chevron taps Ogilvy PR for downstream business

will pitch its safety programs when it relates to other news events, in addition to generally promoting ...

The spirit of generosity

colors, logos, events, and campaigns that are designed to raise awareness of different issues. This ...

Interview: Kenneth Weiss

, often unexplained or mysterious events, and as a local story. But when you talk to the scientists, you ...

Travelocity touts carbon offsets

Conservation Fund on launch events in September 2006 in Dallas, New York, and San Francisco, distributing 2,000 ...

WE chooses Horn Group as its AOR

events and panels. Kyle Flaherty, director of client service and social media at Horn, said standing ...

Bright ideas bring value to consumer

multi-pronged effort to spread CFLs throughout Gainesville. It held events to give the bulbs away to consumers ...

VH1 taps Susan Blond for foundation

include anything and everything, Rosenthal noted, from TV to print to online. Though VHI does events ...

Dealing in green

stations also picked it up. This was an integrated campaign, using paid media, earned media, events, and a ...

Shell mobile marketing effort drives home its fuel message

the road on a national tour, following NASCAR races, auto shows, and other large attendance events ...

US petroleum trade group to expand outreach in '07

other public appearances by industry executives and economists at events around the US; and increased ...

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