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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

airline" rang true. However, world events including 9/11, SARS and rising oil prices rises meant the 2000s ...

Think BR: There's more to live-event sponsorship than music festivals

consideration to more alternative events. It isn t just music festivals that have been rising in popularity ...

LDR London hired for Nikki Beach pop-up Olympics club

LDR London won the brief via events specialist Event Atelier after a three-way competitive pitch ...

'Flawsome' brands will win battle for consumers' hearts

'Flawsome'; a terrible term, but an interesting trend nonetheless. Those brands and events that are flawed ...

Eurostar stages one-day promotion to celebrate 100 days to Olympics

instant on-board upgrades, tickets to the London Olympic test events and London 2012 tickets. Eurostar ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

The marketers seeking brand sponsors and partners for events to market the Queen's Diamond Jubilee...Jubilee events. Importantly, these are the 'right' brands, which have a good fit with the event - and the ...

Thomas Cook to extend social media activity

motivational tool for Thomas Cook employees at events. Thomas Cook's UK summer 2012 bookings are down 2% for ...

We'll Call You: Transport for London

are right, most of them are. But some of the events are outside of the Village, so obviously the ...

VisitEngland calls on celebrities to kick start £5m domestic tourism push

, restaurants, attractions, events and transport via a dedicated website, www.great2012offers.com . James ...

VisitScotland looks to stars for £140m Disney boost

PR, digital and events marketing, including premiers and screenings that will continue until the film ...

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