Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
business of the importance of maintaining our reputation,' he says. 'It is far more ingrained than in FMCG ...
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Search results for "FMCG"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""FMCG"" again in:
Jobs | Agency Showcase | Ad creativeThe Collective appoints Holler to UK digital account
13 Feb 2012 | by Sara Kimberley
objective is to make The Collective one of the most talked-about and loved FMCG brands in the UK in 2012 ...
Brands struggling to follow consumer journey online, finds IAB
10 Feb 2012 | by Sarah Shearman
marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...
Andrew Miller backs Guardian's content to win
09 Feb 2012 | by Ian Darby
became chief executive. He says his experience of brands and marketing at FMCG companies, combined ...
Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using ...
Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
healthcare, OTC and FMCG brands for the pharmaceutical giant. Now responsible for Centrum, the world ...
Are marketers too fickle when it comes agency relationships?
03 Feb 2012 | by David Benady
acquisition of Lintas, which was originally the FMCG company's in-house agency. Helen Bell, Lowe Worldwide ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social ...
Ireland's Out of Home sector drops 5% to total €194.6m in 2011
27 Jan 2012 | by Nick Batten
. FMCG brands came to the fore in 2011 in OOH, led by Unilever, Kraft, Nestl , Kellogg s, Coca Cola and ...
Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
FMCG Sales, the price of an average UK shopper s weekly groceries rose but the volume of goods sold ...
