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Appointment at FMCG

30 Sep 2000

Vic Brown has joined field marketing agency FMCG with responsibility for growing the company's home...Vic Brown has joined field marketing agency FMCG with responsibility for growing the company ...

FMCG: Delivering the goods

13 Oct 2005 | by Lucia Cockcroft

Marketers of fast-moving consumer goods (FMCG) are not exactly known for their heavy use of direct ...

Design Awards: FMCG

23 Nov 2005

WINNER: WAITROSE, LEWIS MOBERLY COMMENDED: GLAXOSMITHKLINE, WILLIAMS MURRAY HAMM Waitrose markets itself on its food expertise, claiming 'food lovers' make up a larger proportion of its customers than its rivals'. Indeed, while the ingredients market, which is valued by ACNielsen at £238m a year,...

Marketing Research Awards: FMCG

06 Jul 2005

WINNER Client: Allied Domecq Agency: Research International Allied Domecq wanted to improve its global marketing through a greater understanding of consumer behaviour. The challenge was to develop a model of drinkers' behaviour that could be applied to multiple markets, and to express the insights...

Marketing Design Awards: FMCG

17 Nov 2004

Winner Client: United Biscuits Agency: Williams Murray Hamm Commended Client: Hill Station Agency: Williams Murray Hamm WINNER McVitie's Jaffa Cakes faced a challenge: although it had undisputed sector leadership, it found itself being aped by its competition, which was using the same name...

FMCG tries DM

28 Sep 2004 | by Peter Crush

Tropicana, the fruit juice brand of PepsiCo, is to begin its first direct marketing campaign following the appointment of Bath-based marketing agency The Real Adventure with a multi-million pound brief.

Research Awards 2004: FMCG

07 Jul 2004

WINNER Client: PZ Cussons International Agency: Frontline Research Consultancy COMMENDED Client: Heinz Agency: TNS WINNER PZ Cussons' antibacterial handwash range Carex, available in five variants, is the leading brand in its sector with a value share of 25%. However, while the brand scored...

FMCG Forum: FMCG elite to gather at The Grove

09 Jun 2004

Luminaries from the FMCG sector are invited to mix with their peers at a new two-day event set up...their industry peers and address the key issues in FMCG marketing today,' says Marketing editor Craig ...

CAREERS: Comment

10 Jan 2002 | by RUSSELL GREEN, Client service director, FMCG

There's no escaping technology. As employers we don't need staff to have a PhD in IT, but we do need a general awareness of technology. We're all committed to the technological revolution but we need people to staff it. It's vital to invest in technology training for our people. We need...

Walkers named top FMCG brand

25 Aug 2004 | by Jennifer Hiscock

Four of the top 50 FMCG brands - Stella Artois, Carlsberg, Hardys and Carling - are alcohol brands ...

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