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Unilever partners with News Corp and Viacom for digital content

to the 1950s, when shows were sponsored by the likes of Procter and Gamble, and other FMCG companies ...

NBA gets serious about cracking UK

Europe, we are always looking for commercial partners. We have had tech and FMCG brands in the past, but ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...

How we learned to stop worrying and love failure

melodramatically banned ads did anything other than sell shitloads of FMCG stuff. And our clients at HHCL as a ...

Think BR: BrandZ shows why technology matters

, retail or FMCG, technology has to be part of the product, the marketing plan and the sales solution ...

Adwatch (May 16) Top 20 recall: Bird's Eye

fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum of ...

Sector Insight: betting shops

retail, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand ...

Twitter boss: UK brands 'driving ad innovation'

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it ...

Brand barometer: Nivea viral campaign reviewed

marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement and ...

Unilever tops 2012 Marketing Society Awards nominations

Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

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