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Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

, retail or FMCG, technology has to be part of the product, the marketing plan and the sales solution ...

Brand barometer: Nivea viral campaign reviewed

04 May 2012

marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement and ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

Katherine Levy: Nice to see a client urge collaboration over competition

19 Apr 2012 | by Katherine Levy

It all began with speculation that Publicis, which services the FMCG giants L'Oreal and P G, was ...

All about ... Brits relocating to the US

12 Apr 2012 | by Alasdair Reid

. Walmart's power is far greater than Tesco's, and consequently affects nearly every FMCG brand's media plan ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

03 Apr 2012 | by Sarah Shearman

, with FMCG and retail brands cementing their position among the top spenders....4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became ...

Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

where spend was going to come from. Intrepid FMCG and retail clients are playing their part in ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14.4 ...

Trend report: Corporate barter

14 Mar 2012 | by Mark Banham

previously held the position of head of media at FMCG giant Procter Gamble and is now chairman of Miroma ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

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