Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ...
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Search results for "FMCG"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""FMCG"" again in:
Jobs | Agency Showcase | Ad creativeUnilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
to the 1950s, when shows were sponsored by the likes of Procter and Gamble, and other FMCG companies ...
Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
and FMCG in particular, sustaining your purchase intent, or ambushing your competitors' customers with ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it ...
Olympic organisers must prepare for huge demand on mobile network, says eBay
03 May 2012 | by Matthew Chapman
." Mobile adspend has already seen a huge percentage increase as big-spending FMCG and retail brands invest ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
The Revolution Awards 2012 - winners in full
23 Apr 2012 | by Kim Benjamin
HSBC Student Bursary competition by MadeByPi FMCG Invisible for Black White launch by Carat ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
, with FMCG and retail brands cementing their position among the top spenders....4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
to scented candles, it has been applied by FMCG brands to describe the inexpensive treats that people ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14.4 ...
