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Mindshare retains Unilever media buying in the US

The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying ...

How we learned to stop worrying and love failure

melodramatically banned ads did anything other than sell shitloads of FMCG stuff. And our clients at HHCL as a ...

Shopping for brands

social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ...

Let's get serious

and FMCG in particular, sustaining your purchase intent, or ambushing your competitors' customers with ...

Unilever tops 2012 Marketing Society Awards nominations

Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

Project: Worldwide

tremendous opportunity for forward-thinking brands in automotive, fashion, FMCG, financial services and just ...

School Reports 2012: Maxus

that had not only filled its bank vacancy, but also now had its own FMCG giant. Cynics might mutter ...

Trading places: this week's people moves

director. At CMW, North will work on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries ...

CMW appoints North as digital strategy chief

CMW, North will be responsible for working on a number of the agency s FMCG clients such as Kellogg ...

Danone seeks shop for Actimel digital brief

The FMCG company has approached agencies with a brief to work across all of Actimel s digital ...

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