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Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying ...

Ex-Shine director Natalie Luke launches consumer start-up

30 Apr 2012 | by Hannah Crown

The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently ...

Trading places: this week's people moves

30 Mar 2012 | by Staff

director. At CMW, North will work on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries ...

CMW appoints North as digital strategy chief

29 Mar 2012 | by Sara Kimberley

CMW, North will be responsible for working on a number of the agency s FMCG clients such as Kellogg ...

Danone seeks shop for Actimel digital brief

29 Mar 2012 | by Sara Kimberley

The FMCG company has approached agencies with a brief to work across all of Actimel s digital ...

Reckitt Benckiser ramps up Durex global digital plans

28 Feb 2012 | by Sarah Shearman

The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part ...

Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

three FMCG multinationals have announced plans for major cost reductions. PepsiCo and Coca-Cola say ...

Pitch Update

23 Feb 2012

following the FMCG giant's recent 125 million increase in advertising and promotional spend. ...

The Collective appoints Holler to UK digital account

13 Feb 2012 | by Sara Kimberley

objective is to make The Collective one of the most talked-about and loved FMCG brands in the UK in 2012 ...

Live & Breathe nets Birds Eye DM task

26 Jan 2012 | by Sara Kimberley

marketing at Birds Eye, said: "Live Breathe demonstrated an appreciation of the FMCG space. It also ...

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