Ultimo to enter FMCG arena with beauty line
30 Nov 2011 | by Sarah Shearman
Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded
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Jobs | Agency Showcase | Ad creativeBig-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14.4 ...
Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded
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of ethical FMCG products marketed by Global Ethics, a not for profit organisation.
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Print and outdoor are the most efficient media for FMCG advertisers, according to research from...production costs for FMCG advertisers. Outdoor media generates 1.09, radio 89p, TV 80p and online 66p ...
FMCG companies significantly increased their online adspend in the first half of 2010, accounting...digital advertising by FMCG brands was surpassed only by the expenditure of the media, entertainment and ...
FMCG launch in the UK. In 2006 the company achieved the accolade of second-largest launch with the ...
Bacardi has named Stefan Bomhard, a former Kraft, Diageo and Burger King marketer, as regional president of Europe, Middle East and Africa (EMEA).
141, analyses football-themed campaigns from eight FMCG rivals in a knock-out competition to find a