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Mobile adspend soars 157% as FMCG and retail brands follow consumers

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14.4 ...

Ultimo to enter FMCG arena with beauty line

Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded

UK digital champion Lane Fox calls on FMCG brands to support Race Online campaign

Lane Fox is looking for more FMCG brands to take part in the government-backed Race Online 2012 ...

Manning Gottlieb OMD wins One FMCG account

of ethical FMCG products marketed by Global Ethics, a not for profit organisation.

FMCG goods 'recession-resistant', says Unilever Asia president

, and that many FMCG brands are resistant to recession, "because people still have to wash their hair ...

Print is most efficient medium for FMCG advertisers

Print and outdoor are the most efficient media for FMCG advertisers, according to research from...production costs for FMCG advertisers. Outdoor media generates 1.09, radio 89p, TV 80p and online 66p ...

FMCG brands increase online ad expenditure

FMCG companies significantly increased their online adspend in the first half of 2010, accounting...digital advertising by FMCG brands was surpassed only by the expenditure of the media, entertainment and ...

Gillette sets out to create biggest FMCG launch in UK

FMCG launch in the UK. In 2006 the company achieved the accolade of second-largest launch with the ...

Bacardi hires senior FMCG marketer Stefan Bomhard

Bacardi has named Stefan Bomhard, a former Kraft, Diageo and Burger King marketer, as regional president of Europe, Middle East and Africa (EMEA).

FMCG brands winning in the World Cup - the last eight

141, analyses football-themed campaigns from eight FMCG rivals in a knock-out competition to find a

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