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Mindshare retains Unilever media buying in the US

The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying ...

How we learned to stop worrying and love failure

melodramatically banned ads did anything other than sell shitloads of FMCG stuff. And our clients at HHCL as a ...

Shopping for brands

social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ...

Let's get serious

and FMCG in particular, sustaining your purchase intent, or ambushing your competitors' customers with ...

Katherine Levy: Nice to see a client urge collaboration over competition

It all began with speculation that Publicis, which services the FMCG giants L'Oreal and P G, was ...

All about ... Brits relocating to the US

. Walmart's power is far greater than Tesco's, and consequently affects nearly every FMCG brand's media plan ...

Project: Worldwide

tremendous opportunity for forward-thinking brands in automotive, fashion, FMCG, financial services and just ...

School Reports 2012: Maxus

that had not only filled its bank vacancy, but also now had its own FMCG giant. Cynics might mutter ...

CMW appoints North as digital strategy chief

CMW, North will be responsible for working on a number of the agency s FMCG clients such as Kellogg ...

Danone seeks shop for Actimel digital brief

The FMCG company has approached agencies with a brief to work across all of Actimel s digital ...

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