Case Study - Unilever
30 Jul 2007
Jigsaw Consortium, they rewrote the rules of FMCG direct marketing. Data-driven relationship marketing ...
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Search results for "FMCG"
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Jobs | Agency Showcase | Ad creativeTechnique - Getting the most out of mapping human behaviour
05 Oct 2007
of view, as advertisers can now map human behaviour, online at least. FMCG companies talk about the ...
Data - DLG selling Wegener unit
01 Jan 2007 | by Hugh Filman
; utilities, high-tech and telecoms; retail and FMCG; outsourcing; data; and digital. The repositioning comes ...
How to buy ... a doordrop campaign
14 Dec 2006 | by Tim Rix, Business Director, TNT Post Doordrop Media
Mail doordrops; retailers prefer Newshare; and FMCG brands typically favour Newshare and Solus methods ...
Intelligence Awards: Rocket Science wins big
13 Oct 2006 | by Suzanne Bidlake
(entertainment/media and intelligent application of data in email); and Proximity London and Sainsbury's (FMCG and ...
Case Study - Multi-Award Winner, Direct Response Intelligence Awards
11 Jul 2006
Most Innovative Campaign, Best Mobile Campaign and Best FMCG Campaign in the last Direct Response ...
How to ... How to ... execute an in-store communication
14 Jun 2006
consumers. However, FMCG brands in particular have access to an alternative, truly direct, marketing channel ...
IDMF 2006 Exhibitors: Exhibitor Preview
24 Apr 2006
including government departments, FMCG, retail and utility firms. At the Fair, it will launch a range of ...
FMCG: Delivering the goods
13 Oct 2005 | by Lucia Cockcroft
Marketers of fast-moving consumer goods (FMCG) are not exactly known for their heavy use of direct ...
Royal Mail: FMCG firms to face mail pitch
30 Sep 2005
Royal Mail is meeting with FMCG marketers to sell them on the benefits of direct mail using a new...of FMCG products by an average of 21.2 per cent and brand share by two percentage points. Over the ...
