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Unilever partners with News Corp and Viacom for digital content

to the 1950s, when shows were sponsored by the likes of Procter and Gamble, and other FMCG companies ...

NBA gets serious about cracking UK

Europe, we are always looking for commercial partners. We have had tech and FMCG brands in the past, but ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...

Adwatch (May 16) Top 20 recall: Bird's Eye

fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum of ...

Sector Insight: betting shops

retail, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand ...

Twitter boss: UK brands 'driving ad innovation'

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it ...

Brand barometer: Nivea viral campaign reviewed

marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement and ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

." Mobile adspend has already seen a huge percentage increase as big-spending FMCG and retail brands invest ...

Unilever tops 2012 Marketing Society Awards nominations

Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

Unilever rolls out £2m Comfort Exhilarations campaign

Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand

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