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Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

where spend was going to come from. Intrepid FMCG and retail clients are playing their part in ...

Trend report: Corporate barter

14 Mar 2012 | by Mark Banham

previously held the position of head of media at FMCG giant Procter Gamble and is now chairman of Miroma ...

Ireland's Out of Home sector drops 5% to total €194.6m in 2011

27 Jan 2012 | by Nick Batten

. FMCG brands came to the fore in 2011 in OOH, led by Unilever, Kraft, Nestl , Kellogg s, Coca Cola and ...

Nick Emery appointed chief executive of Mindshare Worldwide

26 Jan 2012 | by Mark Banham

territories. Mindshare holds the prestigious Western European media business for the FMCG giant. Follow ...

Addressable TV ads don't interest big brands, claims BBH's Kershaw

01 Dec 2011 | by Maisie McCabe

FMCG brands. Kershaw said: "That's why Google built its search business through [smaller brands ...

Mid-roll ads have edge in long-form content, research claims

16 Nov 2011 | by Daniel Farey-Jones

The analysis took in more than five billion FMCG category ad impressions in full-episode player ...

Trend Report: Is the industry ready for mobile?

10 Nov 2011 | by Mike Fletcher

every working week. It's not just FMCG brands that are benefitting from the accelerated shift from PC ...

Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media

07 Nov 2011 | by Sophie Maden

clients in the automotive, finance, technology, retail and FMCG sectors. She was also appointed ...

Global Radio revenues decline 1.3%

17 Oct 2011 | by Maisie McCabe

of different sectors. Revenue from FMCG advertisers grew 19%, telecoms grew 36%, motors grew 40 ...

O2 Media hires head of client strategy

04 Oct 2011 | by Matthew Chapman

marketing solutions and working with client marketing directors in sectors including retail, FMCG and ...

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