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Unilever to extend crowdsourcing to other brands

Simon Clift, the FMCG giant's global chief marketing officer, is considering a number of different ...

Revolution Future 50: meet the digital stars of tomorrow

the most influential advertisers in the world. Over the past 10 years, digital media and FMCG brands ...

P&G sets ambitious e-commerce target

Watson, who told AdAge of the plans. To aid its aggressive expansion online, the FMCG giant has begun ...

Microsoft wants to make friends with your agency too

work with advertisers and agencies. His main aim is to work across sectors including FMCG, car ...

Never run out of loo roll again with Alice.com

funding, is an open platform for FMCG companies to sell direct to consumers instead of relying on ...

Pepsi Raw goes offline with UK Twitter campaign

, group account director at GraphicoDMG said: "We believe this is the first time a major FMCG brand has ...

FMCG giants show faith in online display by doubling spend

2008, down from 5.3 per cent in the same period the previous year. Media agency sources claim FMCG ...

Rizla launches interactive bespoke website

, Sense's managing director said: "Loads of FMCG brands are still lost online, either pushing flat, static ...

Twitter WIN! The 8 best brands on the world's hottest microblog

Skittles, this uses Twitter without having to tweet about an FMCG brand - something that may be of limited ...

Unilever offers women cash for engagement

engagement with its range of brands, which include Surf, Dove and Persil. The FMCG giant will involve ...

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