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Starcom appoints Benoit to head Procter & Gamble account

FMCG brands. This appointment is yet another positive step forward in our continued drive to increase ...

Jury is out on whether hyperlocal publishing can pay

- The Wall Also on The Wall FMCG brands not even sure they should be in social media US sees ...

Meet Sarah Power, Burger King

across FMCG and retail brands for the past 12 years - and eaten a few burgers in my time. Which medium ...

Meet the Client: Michael Bates, Morrisons

, combined with the days in FMCG, prepared me well for the challenges we now face. Which medium can't you ...

Display - more than just click-throughs

of sales at Yahoo UK Ireland, believes the fast moving consumer goods (FMCG) sector presents ...

Cadbury Creme Egg campaign reaches 18 million

average click-through rate of 0.99% (FMCG average is 0.53%). Research by Hall and Partners found that ...

MailOnline to set up in-house creative advertising division

fashion and FMCG brands. The creation of the unit comes as MailOnline signs Nivea as the first advertiser ...

Are brands the new record labels?

is a model we can replicate," he says. "It is perhaps one of the FMCG (fast-moving consumer goods ...

OMD hires Smyth for digital planning

the agency's FMCG and blue chip clients, which include McDonald's, Reckitt Benckiser and Vodafone. In ...

Platform A wins Turner ad deal

build ad revenues with FMCG brands. He added: "We will still work on an la carte basis with our key ...

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