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From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

Engine Group does 'pop art' cover for this week's Marketing

20 Mar 2012 | by Noelle McElhatton

pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn and the...particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

strength to strength. The Japanese FMCG firm, which also owns Jergens and Molton Brown, has also delivered ...

Biggest Brands: Top 100 advertisers 2011

15 Mar 2011 | by Adam Woods

much-heralded 50% cut in COI investment. The FMCG company increased its spend by more than 30%, even as its use ...

Unilever puts sauce brands up for sale

30 Sep 2010 | by John Reynolds

brands in the UK. Neither of the brands is among the company s best sellers here. The FMCG company is to ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

FMCG companies such Procter Gamble are creating online stores: "It's about the data. Tesco has an own ...

Doing the business

23 Jun 2010 | by Suzy Bashford

marketing services support are, in descending order: FMCG, leisure, charity/associations, financial services ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

years' experience in the household-goods sector, has overseen a transformation in marketing at the FMCG ...

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