Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying ...
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Search results for "FMCG"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""FMCG"" again in:
Jobs | Agency Showcase | Ad creativeUnilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
to the 1950s, when shows were sponsored by the likes of Procter and Gamble, and other FMCG companies ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Unilever rolls out £2m Comfort Exhilarations campaign
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
to scented candles, it has been applied by FMCG brands to describe the inexpensive treats that people ...
How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
With shoppers trading up in some FMCG categories and down in others, the mid-market is a tough...the rise of the 'conflicted' consumer is having a particular impact on FMCG brands, with those in the ...
P&G marketing chief urges 'do and learn' experimental culture
22 Mar 2012 | by Staff
Speaking at last night's (21 March) WACL dinner in London, Pritchard outlined the FMCG giant ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
where spend was going to come from. Intrepid FMCG and retail clients are playing their part in ...
Marketing Guru on... shaking up an underperforming team
21 Mar 2012 | by Mhairi McEwan
make you look and feel like a fish out of water. In addition, FMCG marketing can be markedly ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn and the...particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the ...
