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Unilever tops 2012 Marketing Society Awards nominations

Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

Engine Group does 'pop art' cover for this week's Marketing

pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn and the...particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14.4 ...

Social brands: Unilever shifts focus from social media to word of mouth

Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social ...

Review of the Year: Top 10 marketing moments of 2011

was applauded by marketers across the company. The FMCG corporation revealed it wanted to shake up its ...

Marketing's Adwatch of the Year 2011

is a similar story for Wickes, which hired FMCG marketer Rob Murray as its marketing director four ...

Sky marketer scoops top prize at Brand Event Awards

S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott ...

Marketing's Talent Report: your comprehensive guide to the talent conundrum facing brands and marketers

marketer manifesto Classically trained FMCG marketing directors could be approaching their use-by date ...

Location, location, location

advantage as most of our clients are retailers or FMCG companies. So, closer access to many other aspects ...

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